A medical device service provider had developed its own software that enabled customers to create complex documentation for product approvals. The problem: the software was outdated. Technically obsolete, expensive to maintain, and the competition had caught up.
The question was whether it would be worthwhile to build a completely new system, whether it would make more sense to sell, or whether to simply discontinue the system and switch to a third-party solution. Each option has far-reaching consequences for customers, costs, and strategic direction.
I examined the situation from all angles. What does the market offer and at what price? How much does it cost to build an entierly new system, including migration of existing customer data? What happens to customer relationships at exit? This resulted in a sound basis for decision-making with clear recommendations, enabling management to make an informed strategic decision.